Fractional.
Fractional marketing management
Marketing support for business owners.
Ventiv provides fractional marketing support for business owners. We become your marketing function on a fixed monthly fee, so you get an experienced marketing manager without the cost of a full-time hire.
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When marketing lands on your desk
Marketing is one of those jobs that ends up on the owner’s list. You know it matters, but it competes with customers, staff and cash flow. So it happens in bursts when there’s a quiet week, and then it stops again.
That stop-start pattern is usually what holds a business back. Good marketing needs someone who turns up every week, and that’s exactly what our marketing support for business owners is built to provide.
Sound familiar?
You post on social media when you remember, then go quiet for weeks.
Your website needs work, but you never get round to it.
You pay for tools and suppliers without knowing what’s working.
Great customer feedback never gets shared with anyone.
What fractional marketing support means for business owners
A fractional marketing manager gives you the share of a marketing manager’s time that your business actually needs. They plan the marketing, deliver it and report back, working as part of your team. Instead of a salary or an hourly bill, you pay one fixed monthly fee.
Full-time hire
× Salary, National Insurance and pension costs
× Recruitment and onboarding take time
× One person’s skills to cover every channel
Hourly agency
× Billed by the hour, so the meter is always running
× Your account sits alongside lots of others
× Often a separate supplier for each channel
Fractional
Ventiv
✓ One fixed monthly fee agreed up front
✓ Part of your team and focused on your goals
✓ Strategy and delivery under one roof
What’s included
Your support package is built around your goals, so it can include as much or as little of the following as you need.
01
Strategy and planning
A clear marketing plan, so every piece of work has a purpose.
02
Content and social media
Regular posts, blogs and guides that keep you visible.
03
Website and SEO
A website that works harder and gets found by the right people.
04
Video and photography
Professional visuals that show customers who you really are.
05
Email marketing
Useful emails that keep customers close to your business.
06
Plain-English reporting
Regular updates on what’s working and what we’ll do next.
How our marketing support works
01
Initial consultation
First, we get to know your business, your goals and your customers. That tells us where marketing can make the biggest difference.
02
Strategy
Next, we look at your market and competitors. Then we turn what we learn into a practical plan.
03
Your support package
After that, we agree a package and a fixed monthly fee that fit your plan and budget.
04
Delivery and review
From there, we deliver the work each month. We also review the results and adjust the plan as we go.
What our clients say
Don’t just take our word for it
“Chet’s deep understanding of marketing principles, and the ability to nimbly apply that understanding in a way that delivers actual results for WSG Joinery, is remarkable.”
Roger Edwards | WSG Joinery
CEO
“We reached out to Ventiv nearly a year ago to look at redesigning and upgrading our Website. From the start Chet has been very professional, easy to work with and completed all tasks quickly and efficiently. In just a few months he had our new Website running. It has been a brilliant journey and great to see the results coming through”
Jed Stacey | Uniquip Group
Marketing support for business owners: your questions answered
What does a fractional marketing manager do?
They take responsibility for your marketing on a part-time basis. That covers planning, creating and publishing the work, as well as reporting on how it performs.
How does the cost compare to hiring in-house?
With Ventiv, you avoid the costs that come with an employee, such as recruitment, National Insurance, pension contributions and equipment. Instead, you pay one fixed monthly fee that we agree up front.
What marketing services are included?
We cover strategy, content, social media, websites, SEO, email marketing, video and photography. As a result, you can bring your marketing under one roof instead of managing several suppliers.
How do you make sure the marketing sounds like us?
We start by getting to know your business, your customers and the way you talk to them. Then we check new work with you until the tone feels right.
Can I change the level of support?
Yes. Packages are built around what you need, so we can adjust your support as the business changes, for example around a launch or a busy season.
Ventiv.
Let’s talk about your marketing.
Book a chat and tell us what’s going on in your business. There’s no pressure and no hard sell, just a friendly conversation about how marketing support for business owners like you could help.
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